110425 Marketing Strategy Simulation for Minicomputers Version: December 1979 Submitted by: James A. Pope, Old Dominion University, Norfolk, VA Operating System: Independent Source Language: BASIC-PLUS Memory Required: 16K Keywords: Simulations Abstract: These programs provide a competitive marketing situation for up to five teams (companies) per industry. Each company makes product, pricing, advertising, distribution, production, and marketing research decisions for three types of automobile. The programs load parameters, receive decisions, update history, determine market shares, and generate financial statements and instructor summaries. The simulation may be run for twenty consecutive quarters. Notes: Minor modifications may be needed in data file protection schemes. Assoc. Documentation: Boone & Hackleman, "Marketing Strategy: A Marketing Decision Game", Columbus, Ohio: Charles E. Merrill, 1975. Instructors Manual to accompany same. Media (Service Charge Code): Write-Up and Listing (DB), 600' Magnetic Tape (MA) Format: DOS-11